Sailing Toward Success Transforming Azamara Cruises' Digital Strategy
Azamara Cruises, a luxury cruise line, faced challenges in tracking conversions across web, phone, and travel advisors (trade). Limited by cross-channel attribution and relying on biased network reports, they lacked clarity on how their ad investments were impacting their bottom line. They turned to Ai Media Group to solve this issue and optimize their marketing performance
Optimizing ROAS Across Channels
Create an omni-channel campaign strategy that leverages influencers, paid social, and organic content to build brand awareness and drive consideration, and that maximizes paid search across both Google and Amazon to drive sales.
Optimizing Smooth Sailing
Our team implemented a robust cross-channel attribution system, enabling Azamara to track conversions effectively across all platforms. By understanding the top conversion paths, we helped optimize their ad spend, ensuring a 2X ROAS while driving more awareness and booking revenue.
Bookings with Azamara
Our collaboration with Azamara Cruises not only strengthened our long-term relationship but also delivered impressive results. The digital strategy we implemented led to significant increases in revenue, online traffic, and bookings.
Results That Speak For Themselves
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads