Disrupting Healthcare With Character
To cut through category noise, we didn't just make ads, we introduced a world. The Brighty Bunch characters gave the brand a distinct voice, helping reshape how audiences engage with healthcare content online.
The "Healthcare Happiness for All" Campaign
As the lead for paid social at BrightHealth, I spearheaded strategies that were instrumental in launching a disruptive insurance brand. Our campaign, “Healthcare Happiness for All,” introduced the Brighty Bunch, a group of characters designed to break away from industry norms and connect with a broad, diverse audience. Through close collaboration with the creative team, we developed a cohesive visual and messaging strategy that amplified the impact of our paid social efforts across all platforms.
The Full Case Study
Results That Speak For Themselves
200%
50%
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads