Building a future-focused, full-funnel media and creative powerhouse, fueled by innovation and a commitment to client success.

The "Healthcare Happiness for All" Campaign

As the lead for paid social at BrightHealth, I spearheaded strategies that were instrumental in launching a disruptive insurance brand. Our campaign, “Healthcare Happiness for All,” introduced the Brighty Bunch, a group of characters designed to break away from industry norms and connect with a broad, diverse audience. Through close collaboration with the creative team, we developed a cohesive visual and messaging strategy that amplified the impact of our paid social efforts across all platforms.

Watch the video case study here.

Results That Speak for Themselves.

Enrollment
Growth

200%

Increase Enrollment Goals

Cost
Reduction

50%

Reduction in Cost per Acquisition

CONTACT

"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."

Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads