From Global Recognition to Modern Reinvention
Take an iconic fragrance with a rich heritage and re-establish it as a modern market leader. Drakkar Noir needed to reassert control over its distribution, refresh its brand positioning, and drive growth through new digital and retail channels.
The Strategy for Growth
Leverage Drakkar Noir's iconic status to drive a modern retail and e-commerce expansion. This approach focused on securing brand control on key platforms, activating a full-scale digital media plan, and building cultural relevance through partnerships with top retailers and influencers.
Top Seller
Overall No. 1 Best-Selling Fragrance on Amazon as well as No. 1 Best-Selling Men's Fragrance on Amazon
What Happened Next
Dominated hundreds of resellers across multiple e-commerce platforms in North America, creating a trustworthy and elevated customer experience and increasing conversion
Results That Speak For Themselves
4x
10%
94%
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads