Lazartigue
Building a 360° DTC Strategy for a Global Beauty Brand
Building a 360° DTC Strategy for a Global Beauty Brand
Breaking Into a Competitive Market
Breaking Into a Competitive Market
The client needed a dedicated team to establish a holistic 360° presence in the US DTC market.
The client needed a dedicated team to establish a holistic 360° presence in the US DTC market.
The client needed a dedicated team to establish a holistic 360° presence in the US DTC market.
The client needed a dedicated team to establish a holistic 360° presence in the US DTC market.
Optimizing ROAS Across Channels
Optimizing ROAS Across Channels
Create an omni-channel campaign strategy that leverages influencers, paid social, and organic content to build brand awareness and drive consideration, and that maximizes paid search across both Google and Amazon to drive sales.
Create an omni-channel campaign strategy that leverages influencers, paid social, and organic content to build brand awareness and drive consideration, and that maximizes paid search across both Google and Amazon to drive sales.
Create an omni-channel campaign strategy that leverages influencers, paid social, and organic content to build brand awareness and drive consideration, and that maximizes paid search across both Google and Amazon to drive sales.
Create an omni-channel campaign strategy that leverages influencers, paid social, and organic content to build brand awareness and drive consideration, and that maximizes paid search across both Google and Amazon to drive sales.
What Happened Next
What Happened Next
What Happened Next
Following the launch, Lazartigue achieved a 77% increase in e-commerce sessions and a 33% year-over-year revenue lift. On Amazon, paid media efforts accounted for 56% of total revenue, highlighting the strength of the omni-channel approach.
Following the launch, Lazartigue achieved a 77% increase in e-commerce sessions and a 33% year-over-year revenue lift. On Amazon, paid media efforts accounted for 56% of total revenue, highlighting the strength of the omni-channel approach.
Following the launch, Lazartigue achieved a 77% increase in e-commerce sessions and a 33% year-over-year revenue lift. On Amazon, paid media efforts accounted for 56% of total revenue, highlighting the strength of the omni-channel approach.
Establishing a Lasting Presence
Establishing a Lasting Presence
Establishing a Lasting Presence
Through an integrated, omni-channel approach, Lazartigue transformed from a challenger brand to a recognized name in the US DTC space - blending awareness, engagement, and conversion into sustainable momentum.
Through an integrated, omni-channel approach, Lazartigue transformed from a challenger brand to a recognized name in the US DTC space - blending awareness, engagement, and conversion into sustainable momentum.
Through an integrated, omni-channel approach, Lazartigue transformed from a challenger brand to a recognized name in the US DTC space - blending awareness, engagement, and conversion into sustainable momentum.
Results That Speak For Themselves
Results That Speak For Themselves
Results That Speak For Themselves
135%
Increase in Returning Customer Rate in E-Shop
4M
Impressions within 3 months of launch on Amazon
33%
Overall Revenue increase YOY in E-Shop
135%
Increase in Returning Customer Rate in E-Shop
4M
Impressions within 3 months of launch on Amazon
33%
Overall Revenue increase YOY in E-Shop
135%
Increase in Returning Customer Rate in E-Shop
4M
Impressions within 3 months of launch on Amazon
33%
Overall Revenue increase YOY in E-Shop
135%
Increase in Returning Customer Rate in E-Shop
4M
Impressions within 3 months of launch on Amazon
33%
Overall Revenue increase YOY in E-Shop
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads