Bright Health
Building a future-focused, full-funnel media and creative powerhouse, fueled by innovation and a commitment to client success.
Building a future-focused, full-funnel media and creative powerhouse, fueled by innovation and a commitment to client success.
Disrupting Healthcare With Character
Disrupting Healthcare With Character
To cut through category noise, we didn’t just make ads, we introduced a world. The Brighty Bunch characters gave the brand a distinct voice, helping reshape how audiences engage with healthcare content online.
To cut through category noise, we didn’t just make ads, we introduced a world. The Brighty Bunch characters gave the brand a distinct voice, helping reshape how audiences engage with healthcare content online.
To cut through category noise, we didn’t just make ads, we introduced a world. The Brighty Bunch characters gave the brand a distinct voice, helping reshape how audiences engage with healthcare content online.
To cut through category noise, we didn’t just make ads, we introduced a world. The Brighty Bunch characters gave the brand a distinct voice, helping reshape how audiences engage with healthcare content online.
The "Healthcare Happiness for All" Campaign
The "Healthcare Happiness for All" Campaign
As the lead for paid social at BrightHealth, I spearheaded strategies that were instrumental in launching a disruptive insurance brand. Our campaign, “Healthcare Happiness for All,” introduced the Brighty Bunch, a group of characters designed to break away from industry norms and connect with a broad, diverse audience. Through close collaboration with the creative team, we developed a cohesive visual and messaging strategy that amplified the impact of our paid social efforts across all platforms.
As the lead for paid social at BrightHealth, I spearheaded strategies that were instrumental in launching a disruptive insurance brand. Our campaign, “Healthcare Happiness for All,” introduced the Brighty Bunch, a group of characters designed to break away from industry norms and connect with a broad, diverse audience. Through close collaboration with the creative team, we developed a cohesive visual and messaging strategy that amplified the impact of our paid social efforts across all platforms.
As the lead for paid social at BrightHealth, I spearheaded strategies that were instrumental in launching a disruptive insurance brand. Our campaign, “Healthcare Happiness for All,” introduced the Brighty Bunch, a group of characters designed to break away from industry norms and connect with a broad, diverse audience. Through close collaboration with the creative team, we developed a cohesive visual and messaging strategy that amplified the impact of our paid social efforts across all platforms.
As the lead for paid social at BrightHealth, I spearheaded strategies that were instrumental in launching a disruptive insurance brand. Our campaign, “Healthcare Happiness for All,” introduced the Brighty Bunch, a group of characters designed to break away from industry norms and connect with a broad, diverse audience. Through close collaboration with the creative team, we developed a cohesive visual and messaging strategy that amplified the impact of our paid social efforts across all platforms.
Results That Speak For Themselves
Results That Speak For Themselves
Results That Speak For Themselves
+200%
Enrollment Growth
-50%
Cost Reduction
+200%
Enrollment Growth
-50%
Cost Reduction
+200%
Enrollment Growth
-50%
Cost Reduction
+200%
Enrollment Growth
-50%
Cost Reduction
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads