21 Savage x Adidas Originals
Driving brand engagement and digital interaction through live experiences for Live Nation's Livestream Activation.
Driving brand engagement and digital interaction through live experiences for Live Nation's Livestream Activation.
Creating Culture in Real Time
Creating Culture in Real Time
Fans didn’t just watch — they participated. From exclusive livestream access to real-time social engagement, the experience blurred the lines between audience and artist, turning viewers into active brand advocates.
Fans didn’t just watch — they participated. From exclusive livestream access to real-time social engagement, the experience blurred the lines between audience and artist, turning viewers into active brand advocates.
Fans didn’t just watch — they participated. From exclusive livestream access to real-time social engagement, the experience blurred the lines between audience and artist, turning viewers into active brand advocates.
Fans didn’t just watch — they participated. From exclusive livestream access to real-time social engagement, the experience blurred the lines between audience and artist, turning viewers into active brand advocates.
Bridging Live & Digital Entertainment
Bridging Live & Digital Entertainment
As an Account Manager at Twitter, I collaborated with Adidas and Live Nation to execute the 21 Savage x Adidas Originals Livestream. This live event was a key part of Adidas’ strategy to merge music, culture, and brand engagement in a digital-first world, offering fans a unique experience that bridged live music and digital interaction.
As an Account Manager at Twitter, I collaborated with Adidas and Live Nation to execute the 21 Savage x Adidas Originals Livestream. This live event was a key part of Adidas’ strategy to merge music, culture, and brand engagement in a digital-first world, offering fans a unique experience that bridged live music and digital interaction.
As an Account Manager at Twitter, I collaborated with Adidas and Live Nation to execute the 21 Savage x Adidas Originals Livestream. This live event was a key part of Adidas’ strategy to merge music, culture, and brand engagement in a digital-first world, offering fans a unique experience that bridged live music and digital interaction.
As an Account Manager at Twitter, I collaborated with Adidas and Live Nation to execute the 21 Savage x Adidas Originals Livestream. This live event was a key part of Adidas’ strategy to merge music, culture, and brand engagement in a digital-first world, offering fans a unique experience that bridged live music and digital interaction.
Results That Speak For Themselves
Results That Speak For Themselves
Results That Speak For Themselves
+15%
Increase in Viewer Engagement
500%
Growth in Brand Impressions
+15%
Increase in Viewer Engagement
500%
Growth in Brand Impressions
+15%
Increase in Viewer Engagement
500%
Growth in Brand Impressions
+15%
Increase in Viewer Engagement
500%
Growth in Brand Impressions
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads