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WWE Wrestlemania

In my role as an Account Manager at Twitter, I worked on many different campaigns especially campaigns centered around tentpoles and live events.  While I worked with my client WWE on many different activations, Wrestlemania 2018 was my favorite. 

My responsibilities around this activation included (but were not limited to) the following: 

  • Worked with Client Partner to develop a recommended plan for Wrestlemania activation on Twitter 
  • Worked with WWE's media agency, Wavemaker, to build out campaigns and align Twitter products with client objectives
  • Worked with Wavemaker to ensure campaign achieved best possible performance (in the end we outperformed clients goals)
  • Around the clock communication with client recommending optimizations, targeting changes and expansions, etc
  • Measured conversation and sentiment volume 
  • Built activation recap deck that was presented to WWE leadership team