In my role as an Account Manager at Twitter, I worked on many different campaigns especially campaigns centered around tentpoles and live events. While I worked with my client WWE on many different activations, Wrestlemania 2018 was my favorite.
My responsibilities around this activation included (but were not limited to) the following:
- Worked with Client Partner to develop a recommended plan for Wrestlemania activation on Twitter
- Worked with WWE's media agency, Wavemaker, to build out campaigns and align Twitter products with client objectives
- Worked with Wavemaker to ensure campaign achieved best possible performance (in the end we outperformed clients goals)
- Around the clock communication with client recommending optimizations, targeting changes and expansions, etc
- Measured conversation and sentiment volume
- Built activation recap deck that was presented to WWE leadership team