A BROOKLYN BASED MARKETER
CREATING THE PERFECT ALIGNMENT BETWEEN PAID AND ORGANIC CONTENT
Currently, I am employed by Fuse Media, managing paid social strategy, and living in NYC. From running a clothing company in college to working on brands in the endurance space such as Under Armour, to freelancing on projects ranging from candy to beverage brands to high fashion to podcasting, moving to Twitter, and now Fuse Media; I know the importance of creating an alignment between paid and organic social content.
I have worked on a wide range of different business verticals and have seen this strategy drive success first hand.
Most recently: At Twitter, this notion remained true. I started out working on music partnerships with Live Nation, packaging live concerts (such as 21 Savage at the Tabernacle) and aligning them with advertisers (such as adidas Originals). Then I moved into my current role, where I work with fortune 500 companies such as Louis Vuitton Moet Hennessy, WWE, Tourism Australia, Philips, Mikes Hard Lemonade, Victorias Secret, New York Lottery, Illinois State Lottery, Synchrony Financial, DanonWave, Enterprise Holdings, Choice Hotels, Coldwell Banker, Cholula Hot Sauce, Jose Cuervo, Tommy Hilfiger, Boston Beer, Pop TV, Zelle, FedEx, and Carl's Jr. / Hardees (to name a few) and help them bring their advertising campaigns to life on the platform. No matter how different each campaign is, there is one thing that always remains true; the importance of pairing a paid social strategy with an organic one.
Under Armour's You VS. the Year campaign, which I helped develop the social strategy for (during my time at Powdr), is a great example of the success an activation will achieve when there is a strong alignment between its paid and organic content strategies. By driving customers down the marketing funnel with an engaging organic content strategy supported by a strong integrated, awareness driven paid social approach, we surpassed our goals in the first year and extended the campaign into 2016. The campaign is still active to this day.
Fill out the contact form to send me an email. If you have any additional questions, please view my resume here.