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21 Savage and adidas Originals Livestream

In my role as a Partner Manager at Twitter, I worked on many different live events and primarily focused on live music.  While working on the Live Nation partnership, my favorite event that I helped manage was the 21 Savage Livestream at the Tabernacle

My responsibilities around this activation included (but were not limited to) the following: 

  • Worked with Live Nation to package content around the event and identify potential sponsors
  • Worked with Twitter sales team to pitch the sponsorship package to adidas
  •  Worked with Twitter Creative Studio team and Carat to cut down creative assets including custom bumpers
  • Trafficked all assets for livestream sponsorship page 
  • Worked with Carat to manage paid media and ensure full spend delivered throughout duration of livestream